Privacy Policy

This privacy policy describes how OFFBEAT Srls manages the personal data of users who visit this website, in accordance with EU Regulation 2016/679 (GDPR).

Data Controller

OFFBEAT Srls
Via Panzeri 6, 20123 Milano (MI), Italy
Email: stefano@offbeatagency.it
Telefono: 329 405 4580
P.IVA: 04704500166

Types of Data Collected

Browsing Data

• IP address and connection data
• Browser type and operating system
• Pages visited and time spent
• Referrer (source website)
• Screen resolution and other technical information

Voluntarily Provided Data

• Email address for newsletter subscription
• Name and surname (if provided)
• Contact data for business inquiries
• Messages sent through contact forms

Purpose of Processing

Essential Purposes (without consent)

• Ensure website functionality
• Respond to specific user requests
• Fulfill legal obligations

Purposes requiring consent

• Newsletter and marketing communications
• User behavior analysis through Google Analytics
• Advertising personalization through Meta Pixel
• Remarketing and custom audience creation

Legal Basis for Processing

• Explicit consent (Art. 6.1.a GDPR) for newsletter and marketing
• Legitimate interest (Art. 6.1.f GDPR) for anonymous statistical analysis
• Contractual necessity (Art. 6.1.b GDPR) to respond to requests

Tracking Tools Used

Google Analytics

We use Google Analytics to analyze website usage. Google Analytics collects anonymous data about visitors, including:

• Traffic statistics and browsing behavior
• Aggregated demographic information
• Site performance data

Data is processed by Google LLC in the United States. You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Meta Pixel (Facebook Pixel)

We use Meta Pixel to:

• Measure the effectiveness of our advertising campaigns
• Create custom audiences for remarketing
• Track conversions and on-site actions
• Optimize ad delivery

Meta Pixel collects data about site visitors which is processed by Meta Platforms Inc. in the United States. You can manage your advertising preferences in your Facebook/Instagram account settings.

Newsletter and Email Communications

Subscribing to our newsletter is completely voluntary. We collect:

• Email address (required)
• Name (optional)
• Communication preferences

We use this data to send you updates about our services, events, and content of interest. You can unsubscribe at any time by clicking the link in any email or contacting us directly.

Data Sharing

Your data may be shared with:

• Google LLC (for Google Analytics)
• Meta Platforms Inc. (for Meta Pixel)
• Email service providers for newsletter delivery
• Hosting and website maintenance service providers

All service providers are required to comply with privacy regulations and use data only for specified purposes.

International Transfers

Some of our service providers (Google, Meta) are located in the United States. Transfers are based on Standard Contractual Clauses approved by the European Commission and other adequate safeguards.

Retention Period

• Browsing data: up to 26 months (Google Analytics)
• Meta Pixel data: according to Meta's policies
• Newsletter email addresses: until deletion or unsubscription
• Contact requests: 5 years from the request date

Processing Methods

Data is processed using IT and telematic tools, adopting appropriate technical and organizational security measures to prevent loss, unlawful use, or unauthorized access.

User Rights

You have the right to:

• Access your personal data (Art. 15 GDPR)
• Rectify inaccurate data (Art. 16 GDPR)
• Erase your data (Art. 17 GDPR)
• Restrict processing (Art. 18 GDPR)
• Data portability (Art. 20 GDPR)
• Object to processing (Art. 21 GDPR)
• Withdraw consent at any time
• File a complaint with the supervisory authority

To exercise your rights, contact us at stefano@offbeatagency.it.

Cookies

Technical Cookies

We use technical cookies necessary for website functionality, which do not require consent.

Analytics Cookies

Google Analytics uses cookies to collect aggregated statistical information about site usage.

Marketing Cookies

Meta Pixel uses cookies to track conversions and personalize advertising.

You can manage cookie preferences through the banner on the site or by modifying your browser settings.

Changes

This policy may be updated periodically. The date of the last update is indicated at the bottom of the page. We recommend checking it regularly to stay informed about how we protect your data.

Contact Information

For any questions regarding the processing of your personal data, you can contact us:

• Email: stefano@offbeatagency.it
• Address: Via Panzeri 6, 20123 Milano (MI), Italy

Last updated: 26/06/2025